Category Archives: teaching writing

I’ve taught writing to K-12 students (unpaid) and college students (paid) and have both Opinions and Concrete Tools to share.

Persuasive Writing for Activists: Intro

If you know me, you know that to say I have progressive politics is an understatement. If I see a progressive make an argument I agree with, half of me says, “Right ON!” And the other half is saying, “Seriously? You expect that to persuade anybody? You’re preaching to the converted.”

Here’s what I mean: somebody has a vision for societal change. And it’s a good vision. And they think, “I should share this vision!” So they make the best arguments they can, from their point of view. It is well received — but only by people who already mostly agree with them.

That’s a problem I know how to fix. Want to know where I learned it? Listen to my background and see if you can guess. I got a degree in creative writing, then went on to become a technical writer, then taught technical and business writing, and then left the job market to pursue the job of Full-Time Mom, Part-Time Writer, Part-Time Activist.

Which of these jobs do you suppose taught me the most about persuasive writing?

If you guessed “being a mom,” that’s a fair guess. It’s hard work persuading my kids to eat their dinner. But no. I learned it when I taught business writing.

Corporations know how to persuade. They know how to market to people, and that is persuasion.

So over the next few weeks, I’m going to be sharing what I know. Check back every week and see what’s new. The topics I’ll cover are:

The Prewrite

Purpose

Audience

  • Targeting your piece to your audience

Content

  • Using ethos, logos, and pathos to persuade
  • Being credible and using specifics
  • Overcoming your audience’s objections
  • Asking for action

Tone and Style

  • Having positive emphasis
  • Using the appropriate level of formality
  • Having a goodwill close

Layout and Illustration

  • Drawing the reader in
  • Looking good on the page

Examples

  • A bad example
  • Who will it reach?
  • A good example

Best writing teacher ever

Now that I’ve spent the week complaining about writing curriculum in schools, it’s time to give a shout-out to my best writing teacher ever. It could well be my ability to write with confidence came from him.

Now what’s funny is that he wasn’t a writing teacher. He was my seventh grade social studies teacher. But here’s what he did: he started off every class period with a ten-minute freewrite. It was graded — by quantity, not by content. He came around and looked at our journal entries and gave us a check, check-minus, or a check-plus. But he made a special point that he didn’t read what we had written, which meant we could write whatever we wanted.

I loved it. I wrote snippets of stories, complaints about being tired or hungry, and who knows what all.

Now, that didn’t turn me into a writer. I’ve always loved to write stories, from early elementary school to now, and I would have done it even without that teacher’s help. But would I have written as freely?

I don’t even remember that teacher’s name, but he sure did me a favor. Thank you, teacher.

Persuasive Writing for Activists

This was a first attempt to introduce this topic, but I’ve done it better elsewhere. Check out https://kristinking.wordpress.com/2013/04/11/persuasive-writing-for-activists-intro/. I’ll be adding content about once a week. — 4/11/2013.

If you know me, you know that to say I have progressive politics is an understatement. If I see a progressive make an argument I agree with, half of me says, “Right ON!”

And the other half is saying, “Seriously? You expect that to persuade anybody? Preaching to the converted, folks.”

As much as I disagree with the conservative point of view, I have to give conservatives props for effective persuasive writing. And honestly, they get empathy points for at least knowing their audience.

There’s a reason for that. The corporate world teaches persuasive writing. And they teach it well.

How do I know? Back at the beginning of the millenium, I taught business writing at a university. That’s where I learned to do persuasive writing. I keep thinking I should create a document “Persuasive Writing for Activists” or make a Power Point and teach a course. That’s one on my list of several hundred things I wish I had time to do.

But until I get around to it, here’s a teaser: the grading matrix I used for the business writing course. (This was back in 2002, when some people still used memos.)

With an offer of free advice! Progressive activists: if you would like, I will grade your persuasive writing. Post a comment with your writing, or include a link to it. Then tell me who your intended audience is. I’ll tell you where it went wrong and where it went right.

(P.S. I would grade this blog post as follows: Content – 2; Organization – N/A; Tone and style – 2; Layout – 3; Mechanics – ?. We’re not always at our best, are we?)

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